China's online games market, the Internet's most successful service, after several years of rapid development, the size of more than 11 billion RMB (USD1.6 billion) market in 2007, up 72% increase from 2006. MMORPG games about 70%, leisure games about 26%.
In 2007, among the top 10 online games operator, 8 companies have been listed in Hong Kong, NYSE and Nasdaq. Online games market competition emerged to stabilize, the top 10 network operators took 90% of the total market income.
Web games in 2007 are bright spot. Because of its rich content of the game, quick access, the client does not need to download, and the IGA (in-game ads) are considered to be good impact of the game's business model. In the next 3-5 years, the web games will be about 50% annually growth.
Chinese online games market in 2008 Q3 reached 4.76 billion RMB, the chain grew 7.5% compare to Q2, continue to maintain stable growth. Shanda, Netease and Tencent ranked the top three.
Chinese online game industry in 2008 has not met the "winter"; the vast majority of the industry's leading companies in the first half of 2008 are still maintained rapid growth.
Along with Chinese telecom industry restructuring, in particular, the upcoming 3G business license issuance, mobile phone games in this area will become another hot spot. China now has more than 650 million mobile phone users, and far over Internet users, mobile phone games will be an important application of 3G. Particularly application platform such as Gphone and Iphone will greatly promote the mobile applications; and the online game would be the killer application.
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