July 2007: Experience Israel - Promotion of Consumer Goods from Israel

Wine tasting @ Experience Israel

Israeli Consumer goods extravaganza

“Experience Israel” promotion event was successfully held on July 25th, at Lan Club Beijing. Characterized Israeli goods in the fields of wine, dead sea cosmetics, olive oil, citrus and natural fruit juice were displayed in the event to over 350 distributors, buyers and other professionals.  

This is the first time such kind of promotion event of Israeli consumer goods is held in China. All the participated Israeli companies were leading companies in these fields with renowned brands. This event is jointly organized by the Israeli Embassy, Israeli Export and International Cooperation Institute and relevant Chinese associations and organizations.

The professional visitors that  participated  in the event had an opportunity  to experience the premium Israeli wines, unique Dead Sea cosmetic products,  well recognized Jaffa citrus  and orange juice, as well as high-quality olive oil and innovative baking flour and improvements

The event was held at the most extravagant venue of Beijing, Lan Club. With the combination of unique decoration and the characterized Israeli consumer goods, it gave all the participants an unforgettable experience.

Experience Israel in the Media:

China Daily